firstcellars.com

Privacy Policy

Please review our Privacy Notice below, which also governs your visit to FIRST CELLARS, to understand our practices.

FIRST CELLARS Privacy Notice

FIRST CELLARS knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of FIRST CELLARS. By visiting FIRST CELLARS, you are accepting and consenting to the practices described in this Privacy Notice.

Controllers of Personal Information

Any personal information provided to or to be gathered by FIRST CELLARS is controlled solely by us.

What Personal Information about customers does FIRST CELLARS gather?

The information we learn from customers helps us personalise and continually improve your shopping experience at FIRST CELLARS. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as wish lists and customer reviews and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Here are the types of information we gather.

  • We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customising future shopping for you, improving our stores, and communicating with you.

  • We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your Web browser accesses FIRST CELLARS. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience at FIRST CELLARS if we cannot recognise you, we want you to be aware that these tools exist.

  • To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from FIRST CELLARS if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust contact us by email or telephone.

  • We might receive information about you from other sources and add it to our account information.

Does FIRST CELLARS share the information it receives?

Information about our customers is an important part of our business and we are not in the business of selling it to others. FIRST CELLARS shares customer information only as described below which are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

  • We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

  • Sometimes we send offers to selected groups of FIRST CELLARS customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please contact us by email or telephone.

  • As we continue to develop our business, we might sell or buy stores, subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that FIRST CELLARS or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

  • We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of FIRST CELLARS, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice.

  • other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.

How secure is information about me?

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

  • We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

  • We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

  • It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

What about third-party advertisers and links to other websites?

Our site may include third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites. These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices.

Are children allowed to use FIRST CELLARS?

FIRST CELLARS does not sell products to anyone below the age of 18.

Conditions of use, notices, and revisions

If you choose to visit FIRST CELLARS, your visit and any dispute over privacy is subject to this Privacy Notice and our Conditions of Use, including limitations on damages and application of the laws of the People’s Republic of China. If you have any concern about privacy at FIRST CELLARS, please e-mail us a thorough description and we will try to resolve the issue for you (service(at)firstcellars.com).

Our business changes constantly and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.